How Rubans Improved Bestseller Availability & Unlocked Growth with Smarter Inventory Planning

About Rubans

Rubans is a leading fashion accessories brand known for its trendy and high-quality jewelry. Featured on Shark Tank India, the brand has rapidly grown its presence with a dynamic product catalog. They sell on multiple marketplaces and through their own website.

Challenges Faced

• Multi-channel visibility: Difficulty in visibility of demand trends across websites and marketplaces. 
• Bestseller Stockouts & Sales Loss: Limited visibility on bestseller availability and revenue loss due to stockouts.
• Lost Bestsellers: Previously successful SKUs went out of stock unnoticed and were not replenished.
• High Surplus Inventory: Inefficient SKU discontinuation led to capital being blocked in slow-moving products.

Solution Implemented

• Accurate Demand Forecasting: Improved prediction of stock needs using historical trends and real-time insights.
• Sales Loss & OOS Analysis: Tracked Segment A Out-of-Stock (OOS) days before and after implementation, helping measure topline growth.
• Rediscovery of Forgotten Bestsellers: Identified lost bestsellers using in-stock DRR (sales velocity) and restocked them.
• Data-Driven SKU Discontinuation: Enabled fact-based decisions to discontinue slow-moving SKUs, significantly reducing surplus inventory.

Results

• Improved Bestseller Availability: Fewer stockouts, leading to higher sales.
• Topline Growth: Reduced OOS days for key products, directly impacting revenue.
• Better Inventory Efficiency: Focused replenishment on high-performing SKUs, cutting down excess stock.
• Reduced Working Capital Blockage: Optimized SKU selection and stock allocation, freeing up resources.