Salty Success Story - Bestseller availability boosted from 78% to 97% within 5 weeks

About Salty:

Salty, one of India's fastest-growing Gen Z jewelry and accessory e-commerce brands, manages over 6,500 active SKUs across eight categories. With new SKUs launched every week, the brand thrives on variety and innovation.

Challenges:

Salty faced significant challenges in managing its inventory due to the fast-paced nature of its product launches and diverse SKU categories:

• Diverse Product Catalog: Handling a wide variety of products with distinct demand patterns.
  
• Stockouts and Overstocking: Minimizing stockouts while avoiding overstock situations.
  
• Manual Inventory Analysis: Time-consuming manual processes for inventory analysis and planning.
  
• Visibility Across Channels: Limited visibility into SKU performance across different sales channels.

Solution Implemented:

Salty turned to EasyReplenish for a tailored inventory management solution, which included:

• ABC Classification in Purchase Planning: Leveraging ABC classification to strategically plan working capital and minimize stockouts.
  
• Promotion of Non-Movers: Tactically promoting non-movers (Category D) to reduce dead inventory.
  
• In-Stock DRR for Bestsellers: Using in-stock DRR to identify and stock bestsellers from recently launched SKUs.
  
• SKU Performance Across Channels: Enhanced visibility into SKU performance on platforms like Shopify, Myntra, and Nykaa.
  
• Trend Analysis: Conducting daily, weekly, and monthly trend analysis to understand customer preferences better.

Results:

The implementation of EasyReplenish yielded impressive results for Salty:

Testimonial:

Twishaa, Co-founder:

"CXOs, Marketplaces Head, and Merchandisers are working all under one platform for our business and inventory planning. EasyReplenish has helped us harness the potential of our new launches and streamline our purchase planning."

Conclusion:

EasyReplenish provided Salty with a comprehensive solution that transformed its inventory management. By leveraging advanced analytics and automated processes, Salty was able to improve stock availability, reduce planning time, and gain deeper insights into customer preferences. This case study highlights the impact of customized inventory management solutions in driving growth and efficiency for e-commerce brands.

‍